Toy of The Year Finalist 🎉 Ships in Time for the Holidays ❄️ Enjoy $30 OFF All Sets. Ends Sunday 10/05.

Press

DOWNLOAD OUR MEDIA KIT

We are thrilled to share that our Bauhaus Set, Limited Edition is a TOY OF THE YEAR finalist, the top industry award: http://toyawards.org/

 

AS SEEN IN:

Today Show Holiday Gift Guide, The Strategist (print), Oh Joy Holiday Gift Guide, Mother Mag Holiday Gift Guide for Big Kids and Editor's PicksCubby by Apartment Therapy, Romper, DESIGN MILK, Domino MagazineFAST Company, Red Tricycle, DC Mom Collective, Swiss Miss, Kickstarter

 

ABOUT FOLLIES:


FOUNDER QUOTES:

Children are rarely credited for appreciating good design or having a sense of aesthetics. However we know that developmentally that is not true; Maria Montessori for example considered aesthetics a key part of her curriculum. But toys commonly under estimate a child's intelligence and capacity to appreciate beauty let alone given permission to create a giant art structure.” Varelidi said.

“That’s why we wanted to design something that empowered children to build their own kind of art installation from scratch. And have that look absolutely beautiful but also a bit silly, like sticking your tongue out to grown ups.”  

For interview requests, please use our contact form.

 

SOCIAL IMPACT

Varelidi started designing Follies in 2017 while working with refugee communities in Greece, who had no access to playgrounds. 

“Play is essential in keeping our children healthy and happy. It is in fact a right enshrined in the United Nations Convention on the Rights of the Child.” Varelidi said. “However playgrounds can cost several thousands of dollars to install.” Designed as an affordable alternative, Follies hopes to bring back play for children everywhere. 

Committed to social impact, Follies has released an open source version of the toy with an exciting new partnership in the works. With pilots of Follies run in refugee camps in Greece, and a commitment to donate kits to the Homeless Children’s Playtime Project in Washington, D.C., Follies is a commercial toy that hopes to make a difference.