🎉 Follies is Nominated for Toy of The Year 2022


We are thrilled to share that our Bauhaus Set, Limited Edition is a TOY OF THE YEAR finalist, the top industry award: http://toyawards.org/



Today Show Holiday Gift Guide, The Strategist (print), Oh Joy Holiday Gift Guide, Mother Mag Holiday Gift Guide for Big Kids and Editor's PicksCubby by Apartment Therapy, Romper, DESIGN MILK, Domino MagazineFAST Company, Red Tricycle, DC Mom Collective, Swiss Miss, Kickstarter



  • Inspired by the work of artists like Henry Matisse, Ray Eames and Anni Albers, designer Chloe Varelidi, an architect, turned play designer and a mom-of-two, designed Follies as a toy that can be both wildly fun and stylish enough to pass as art.
  • Follies are big building shapes that kids connect to create whatever their imagination comes up with; a spaceship, a puppet theater, a playhouse, the possibilities are endless.
  • Follies feature an intuitive play pattern with a unique award-winning design that fosters creativity and STEM skills. 
  • Boasting chic patterns inspired by architecture movements, Follies will quickly convince adults to display them as decor in the playroom or anywhere else at home. 
  • And don’t think the beautiful design means this toy isn’t kid-friendly. With a timeless and intuitive building play pattern, Follies are crowd-pleaserskids build their own structure in minutes and play with them for hours. 
  • Ideal for busy parents: unlike other products in the market, Follies don’t require an adult to help kids build their creations.
  • No more bulky junk: Easy to store and washable, Follies are designed for families who don’t have space for giant pillows, forts or inflatables taking over their living room.
  • Follies are made from 100% non-toxic and recyclable plastic foam, and are US, Canada and EU certified by an independent toy lab. 


Children are rarely credited for appreciating good design or having a sense of aesthetics. However we know that developmentally that is not true; Maria Montessori for example considered aesthetics a key part of her curriculum. But toys commonly under estimate a child's intelligence and capacity to appreciate beauty let alone given permission to create a giant art structure.” Varelidi said.

“That’s why we wanted to design something that empowered children to build their own kind of art installation from scratch. And have that look absolutely beautiful but also a bit silly, like sticking your tongue out to grown ups.”  

For interview requests, please use our contact form.



Varelidi started designing Follies in 2017 while working with refugee communities in Greece, who had no access to playgrounds. 

“Play is essential in keeping our children healthy and happy. It is in fact a right enshrined in the United Nations Convention on the Rights of the Child.” Varelidi said. “However playgrounds can cost several thousands of dollars to install.” Designed as an affordable alternative, Follies hopes to bring back play for children everywhere. 

Committed to social impact, Follies has released an open source version of the toy with an exciting new partnership in the works. With pilots of Follies run in refugee camps in Greece, and a commitment to donate kits to the Homeless Children’s Playtime Project in Washington, D.C., Follies is a commercial toy that hopes to make a difference.