Our Mission


At Follies, we are on a mission to unleash big-sized creativity for bright little minds. We believe that it's never too early to develop an eye for design and that children everywhere deserve access to products that respect their intelligence and sense of aesthetics.

That is why our sets are thoughtfully designed, responsibly sourced and manufactured in small batches. We spend months researching and testing each Follies Set and put a lot of effort in creating products that not only your kids will love but ones that also look good in your space.


Follies are designed by Chloe Varelid, a trained architect and educator turned play designer who thinks that it's time to start taking play seriously. Chloe has won multiple awards for her work and frequently lectures about harnessing play as a force for learning and doing good. She lives with her young family in Washington, D.C.


We also seek to give back, especially within communities of displaced children that are often deprived of play spaces for years on end. We do this through product donations and partnerships with non-for-profits. Since 2021 we have we have reached more than 1000 displaced children through donations & workshops in partnership with the Homeless Children Playtime Project in our own community in Washington, D.C. and partnering with the NGO Odyssea to create a pilot program that supports refugee communities in Chloe's hometown of Athens, Greece.