FEATURED IN MORE THAN 70+ TOP GIFT GUIDES
SHOP BEST SELLERS
ENDLESS PLAY RIGHT OUT OF THE BOX
Kids create a custom playhouse, a puppet theater, a kitchen - in just a few minutes. Follies feature an intuitive, award-winning play pattern that will keep them busy for hours.
WASHABLE & EASY TO STORE
Don't be fooled by the sleek design, these shapes are not cardboard! Follies are made from 100% non-toxic plastic that can be reused and recycled. These eco-friendly Playsets come in no-waste packaging for easy storage when you are done.
FROM TUMMY TIME TO BUILDING TOWERS
A full year of play to welcome your baby. Our new Baby line is designed by childhood experts, featuring super soft high quality materials. Comes with Montessori-inspired activities.
GET THEM THE WOW GIFT EVERYONE IS RAVING ABOUT
"One of the top gifts for five year olds. Take the joy of building a castle, and make it easy to decorate, redecorate and disassemble. The Follies Playsets let kids build in many combinations and decorate anew each time."
"Forts are fun, for sure, but they're also a lot more conducive to open play spaces. That's why something modular and collapsible is a true treasure for play time in their bedrooms. I kid you not, my son played with his set for two hours straight once we had it open. "
"Basically, they’re chic-looking modular playgrounds that will keep kids busy indoors come winter. Follies is key for busy parents who are working from home, as the sets don’t require the help of an adult. "
"They’ll be able to construct a practically infinite number of structures and designs with this 40-pack of screenprint flat panels."
OUR STORY
Chloe Varelidi, an architect, turned play designer and a mom of two, designed Follies as a toy that can be both wildly fun and stylish enough to pass as an art piece in your home. Each set is designed in her studio in Washington D.C. and is inspired by artists like Ray Eames, Anni Albers and Frida Kahlo. Because children (and their parents!) deserve good design too!
FOLLOW ALONG @PLAYFOLLIES
