Creativity, unleashed.

The perfect gift for creative kids. As seen in 100+ gift guides.

☀️MEMORIAL DAY SALE

Take 35% OFF single sets with code SUMMER

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Endless play. Right out of the box.

Kids create a custom playhouse, a puppet theater, a kitchen - in just a few minutes. Follies feature an intuitive, award-winning play pattern that will keep them busy for hours.

Washable& easy to store.

Don't be fooled by the sleek design, these shapes are not cardboard! Follies are made from 100% non-toxic eco-friendly plastic that can be reused and recycled.

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Our Story

Chloe Varelidi, an architect, turned play designer and a mom of two, designed Follies as a toy that can be both wildly fun and stylish enough to pass as an art piece in your home. Each set is designed in her studio in Washington D.C. and is inspired by artists like Ray Eames, Anni Albers and Frida Kahlo. Because children (and their parents!) deserve good design too!

Read our founder's story on Mother Mag